CHRISTINA C. MOORES
979.229.9391
Website/Responsive Design
Mobile App Design
UI & Interaction Design
UX Design
Editorial Layout
Digital/Print Magazine Design
Book and Ebook Layout
Branding & Print Design
Marketing Strategy & Research
MY STORY
I’m a Texas based graphic designer whose heart is still in New York City. I have experience in website design, responsive design, mobile app UI, UX design, print and digital editorial layout, and marketing. I am passionate about designs that are engaging, intuitive, and most of all usable, and enjoy finding creative solutions to difficult problems.
EXPERIENCE
FEBRUARY 2023 - PRESENT
FEBRUARY 2021 - JANUARY 2023
JUNE 2011 - JANUARY 2023
AUGUST 2019 - DECEMBER 2020
AUGUST 2013 - FEBRUARY 2019
SEPTEMBER 2011 - AUGUST 2013
FIDELIS CREATIVE AGENCY // Marketing Director
Clients include EMPACT Engineering, Clear Companies, Casa Mangiare, Casa do Brasil, West, Webb, Allbritton & Gentry, P.C., Capsher Technology, Highpoint Signs & Apparel, Mays Business School
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Run integrated marketing workshops for clients, drawing out critical brand, audience, and market insights to formulate and implement brand-led marketing strategies
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Monitor and manage client accounts making informed decisions based on data and analytics
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Develop SOW based on marketing budget and research to meet marketing/revenue goals
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Manage hours and ad spend budgets across client accounts
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Train and manage strategists to own and run client accounts
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Work with CEO and COO to develop and shape the marketing department to increase skillsets, offerings, improve efficiency, and establish sustainability
AGENCY SYSTEMS // Director of Marketing and Design
Client projects include Newton by Agency Systems, Texas A&M Foundation, Corps of Cadets Association, Holistiplan, Champion Safes, N2 Learning
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Redesigned and updated brand systems for two web apps, refreshed UI and reimagining the UX based on longstanding client feedback and general best practices, making the complicated software and processes more intuitive and user friendly
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Created workable design systems for project hand off to engineers for multiple clients
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Developed design direction and executed designs on home, landing, catalog, product detail, and other lower level pages including responsive layouts
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Established a marketing strategy and implemented plan that updated brand, software UI and UX updates, site redesigns, email marketing, social campaigns, videos
CHRISTINA C DESIGN // Freelance Design
Clients include: RAM - Research and Analysis of Media (Sweden/Denver, CO), Police Athletic League (New York, NY), CinderQ Magazine (Online), Brentwood School (Los Angeles, CA), individual clients
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Conceptualized and designed websites and apps, including responsive design
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Created interactive magazine and led through to production and publishing
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Designed book and eBook layout, cover design, and led through to production
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Produced signage, branding, PowerPoint, and information design, conceptual design and branding for personal events, companies, and individuals
CHICK-FIL-A // Director of Marketing and Catering
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Developed, designed, and implemented manuals for training, operations, and catering for use in the restaurant and with customers
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Led marketing strategy to create brand awareness in a new market and up sales in day-parts signified as areas of growth
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Created marketing campaigns to increase awareness of new delivery services and breakfast, growing breakfast sales 150% over previous year
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Coordinated events and day-of planning for catering clients and customers
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Directed Front of House operations for daily business efficiency
CANVAS UNITED // Senior Design
Client projects include MTV, Marc Jacobs, The High Line, Crunch Fitness, Parker Palm Springs, Epix, MSG Networks, Showtime Sports, MTA-MetroNorth, Smithsonian Channel, A&E, Beekman Hotel, Woods Bagot
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Implemented design direction for landing, catalog, product detail pages and responsive layouts for compatibility on tablet and mobile devices
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Created workable design systems for project handoff to engineers
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Collaborated/created to make sites more useable and user friendly
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Demonstrated interactions and for websites and apps
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Created animations for use on websites
RELEVANT MEDIA GROUP // iPad & Production Coordinator
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Designed and Produced the iPad version of the magazine
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Drove production of the Print magazine, finishing up last minute design and editorial details, preflighting advertisements and printing and approving proofs
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Heavily involved in print magazine layout design, photo editing and treating and some conceptual work