Previously Six Wards Brewery, Strong Arm Brew Works was bought and rebranded in 2022. The original brewmaster, which is one of the most creative minds in brewing, was retained and you can find all sorts of unique flavors on tap at any given time.
The name was inspired by the one strong arm that the brewmaster still has (he's missing the other), demonstrating the cheeky and playful culture of the craft brewery.
They not only needed a new brand identity, but also wanted to expand their business by beginning to can and distribute their four most popular beers.
Playing off the logo, I created beer labels that furthered the brand and created a fun label that would be memorable, wherever their cans were shipped.
Logo and branding design
Beer label design
Responsive website and UI design
Marketing plan