WEST, WEBB, ALLBRITTON & GENTRY
This playbook was created to be understood and used by lawyers—who don't typically engage in marketing. The research and layout was crafted for ease-of-use to bolster their reputations and referral business.
The lawyers at West, Webb, Allbritton & Gentry are hyper-focused on serving their clients, but without marketing themselves and building their referral business, their practice will not be self-sustaining long term.
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With this in mind, we wanted to create a strategy tailored to their practice that would guide them through the processes of creating brand awareness, strengthening their reputation, and generating referrals for years to come.
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We developed the strategy, then crafted a printed playbook that would easily walk them through the process of marketing themselves and the firm that would be easy to incorporate in their busy schedules.
Market Research
Strategy
Information Architecture
Print Layout & Design
Training Sessions
